A plain-English starting point for small businesses putting an AI assistant in front of customers — what it can do, what it can't, and what's yours to manage.
Your chatbot is software that reads the instructions and knowledge base you give it, then writes a reply using Anthropic's Claude AI. It isn't a person, it doesn't have judgement or accountability the way an employee does, and it doesn't "know" your business beyond what you've told it.
Think of it as a very fast, very literal new hire who has read exactly the documents you handed over on day one — nothing more, and nothing it wasn't told.
Deploying it responsibly is a handful of habits, not a compliance department:
A message goes: your customer's browser → your own backend (the Cloudflare Worker you deployed) → Anthropic's Claude API → and the reply comes straight back the same way. Nothing passes through DIYChatbots — we don't run a server that sees your conversations, because there isn't one.
That also means you control where the data goes: Anthropic's API data-retention terms apply to your own account, and it's worth a quick read of their current policy before you launch. If your customers are in a region with specific rules about automated communication or data collection — GDPR in the EU/UK, for instance — check whether your existing privacy policy needs a line added about the chatbot. That's a question for a local advisor, not this document.
Being upfront that they're talking to an AI is good practice everywhere, and a legal requirement in a growing number of places. Here's wording you can paste into your welcome message or a small note near the chat window — adjust the bracketed parts for your business:
Most templates already build a version of this into the welcome message and escalation reply — check yours matches before you go live.
Don't set your AI employee up to:
The chatbot you deploy runs on your own hosting, under your own API account, saying things to your own customers. DIYChatbots provides the template and setup guide as-is, isn't a party to any conversation your chatbot has, and isn't responsible for what it says once you've deployed it. That responsibility — like hiring any new employee — sits with the business that put it to work.